Yahoo has crunched the numbers for the hottest trends of 2024 based on internet searches. Two words, Taylor Swift. People wanted to know more about Taylor Swift than anyone or anything else in 2024. She was the most popular celebrity search in every state, especially Kansas. Taylor was sought out on the internet in Kansas the most. Missouri came in 2nd. Travis Kelce came in 2nd in both states. In February, right around the Super Bowl, about 5,000 articles about Taylor were viewed more than 100 million times.
It wasn’t ALL about Taylor. The most sought recipe of 2024 on Yahoo Search was Banana Bread. Caitlin Clark was the most looked for athlete. The most looked into category was Family and Relationships. People spent 313,000 hours reading horoscopes. And, the most popular item looked for to buy was a mini chainsaw.