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Shrinkflation is here.

By Adam Winegarden Jul 28, 2025 | 11:23 AM

Ever feel like your favorite snacks are vanishing before your eyes? You’re not imagining things—shrinkflation is real, and it’s happening right on store shelves. This month’s roundup from Yahoo News, curated by Megan Liscomb, is a photographic parade of products that have quietly slimmed down while prices stayed the same (or even went up!).

Let’s dive into some of the most interesting examples:

Doing Dolly dirty: Once a generous 18 oz, now a modest 15.25 oz. Dolly deserves better!

Shrinking Snack Packs: From 100 bags to 90, and “mega packs” that aren’t so mega anymore.

Less Toilet Paper to throw: From 52.5 to 49.9 square feet—every square counts!

Fishy Business: Walmart’s Great Value cod portions went from 908g to 726g, with a sneaky bag redesign to boot.

And that’s just the tip of the shrinkflation iceberg. The full article includes 20 examples, complete with photos submitted by eagle-eyed shoppers. If you’ve spotted similar stealthy size reductions, you’re not alone—and you’re invited to share your own finds!

Check out the full article and photos here: Yahoo News Shrinkflation Roundup