Dos Equis is bringing back the Most Interesting Man in the World commercials. Except, Now he’s the “Least Interesting Man in the World”. This is from a new spot that just hit the internet. They’re teasing something the date of January 19, Monday.
Since I have access to advertising industry insider web sites, I’ve seen the coming commercial. The premise is going to be that he’s forgotten himself, like amnesia. But, he sees a Dos Equis in the back of a mini fridge and he starts to remember. I’m guessing it’ll turn into something big that will air during the Super Bowl.