Whenever I’m going to a restaurant, looking for a new apartment, or purchasing something online I always read the reviews. Call me naive, but apparently not all reviews are real.
A new study found that at least 42% of Amazon reviews are FAKE. Yikes.
Here are red flags of a product with fake reviews:
- Nearly all five-star reviews with maybe an occasional four-star mixed in. And anything negative is tiny and not a deal breaker.
- A lack of details, vague praise, and generic review titles.
- Comments of how the product is better than its competitors
- Similar wording to other reviews.
- Lots of reviews occurring on specific dates with long gaps between those dates.
- The “Customers also bought” section is full of unrelated products. That’s a sign of paid reviewers just buying random stuff.