Today is the first day that college athletes can start making money off of their names and likeness. And it’s not just big name men’s sports that are taking advantage of it. Hanna and Haley Cavinder, twins, who play basketball for Fresno State have already scored a huge deal. Boost Mobile has hired them to promote the product. They’re not even top prospects, but they do have nearly three and a half million followers on Tik Tok.
Locally, Runza has already offered a blanket endorsement deal to football players across Nebraska. In a news release, Runza said it would strike deals with the first 100 current college athletes in the state who choose to promote the restaurant chain’s rewards app on social media. They haven’t disclosed what the compensation will be.
Read more about the Cavinder gilrs HERE.