Southeast Community College has unveiled their new ferocious mascot.
Working with the Lincoln-based branding agency Unanimous, on August 1st, SCC officially became the Bobcats.
The process to create a new mascot started in September 2022. Scott Claypool, vice president for creative at Unanimous, took the lead on the project and directed a team to conduct research before landing on the Bobcats and designing a logo.
The Unanimous team worked with four groups of SCC stakeholders to learn their perceptions about SCC and the current mascot, create brand awareness, discover their expectations for a mascot, learn the history of past mascots, and ask for mascot preferences. Unanimous interviewed students, faculty, athletic coaches, and community members. The agency also sent a survey to 6,500 SCC alumni and conducted focus groups with current students. This process garnered more than 300 mascot ideas.
Stu Osterthun, administrative director of marketing and communications at SCC, acknowledged that Peru State College has been the Bobcats for more than a century.
“Unanimous, and the core group of SCC employees that launched this project, knew from the start that Peru State has an established mascot,” Osterthun said. “The fact that Peru State is in SCC’s service area presents an opportunity for both institutions to collaborate so that students transferring to Peru State can and will remain bobcats throughout their college career. That’s pretty cool.”
Watch the reveal video below.
(Photo & Video Courtesy: Southeast Community College)