Johnson and Johnson are getting rid of their famous, handwritten logo after 136 years. And they’re doing it because kids aren’t being taught cursive anymore. That’s not a joke. The original logo was based on their founder’s handwriting in cursive. But these days, much like being about to count change back, a lot of kids and adults are baffled when it’s in front of them.
So, after focus groups and a lot of discussion the new logo is going to be straight up print that looks like something you’d find in a text. One expert said, “It’s easier to process and almost even draws your attention to it.
No joke. I wouldn’t be surprised if we start seeing companies use pictures that look like emojis as their logos. Another couple hundred years and we’ll be back to hieroglyphics.