Businesses are looking at surge pricing. That means instead of one standard price for a product or service, prices will fluctuate based on the time of day or how busy they are. You might literally be able to buy something cheaper at 9 in the morning versus noon. You know those long lines at fast food drive- throughs around 5:30? That’s be an extra couple of bucks on top of the longer wait. Wendy’s has announced they’ll be doing surge pricing, but not exactly how it’ll play out.
I can’t see this lasting very long. I don’t run a restaurant, but I’m someone who doesn’t want to spend more, like everyone else. If I know a place is busy and surge pricing, I’ll just wait until a different time when it’s cheaper or go somewhere else…….. like most people.
The effect could backfire and lose money. Surge pricing works with things like Taxis and hotels because of special events and limited space/ products, like when there’s a Husker game in town. But fast food isn’t an event and they aren’t running out of hamburger patties.