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NE Ranch in Sup Bowl commercial.

By Austin Michael Feb 10, 2025 | 6:15 PM

A piece of Nebraska was featured in a Super Bowl ad Sunday. It was a Google ad with the cattle ranchers. That’s Roger Morgan’s international cattle ranch in the Sandhills. In it, He talks about using AI to help manage his business.

Why Nebraska and Roger’s cattle ranch. He’s not sure, but he feels blessed to be featured.

His ranch raises and sell American Wagyu beef. Jenny and I have eaten some of their steak in a Lincoln restaurant for our anniversary a few years back. There wasn’t a price listed on the menu. We ordered it anyway and they were a couple of the most delicious steaks we have ever eaten. I’m not getting paid to say that. I simply mean it. I’ve had dreams about that steak. And the price……… you don’t want to know what it ended up costing me. I’ll say this though; we went back and ordered them again.

Here’s the spot. Just watching it makes me hungry.