Today we talked about what happens to the merchandise that is created for the team that loses a big game or championship. Does it get destroyed? Recycled?
For the NFL’s biggest games, they partner with a company called Good360 for over a decade to distribute unsellable merchandise. Good360 works with over 1,000 nonprofits to distribute donated goods both in the U.S. and internationally.
The initiative helps keep merchandise out of landfills and ensures it is used in a sustainable way. The NFL aims to prevent unsellable merchandise from being sold on platforms, protecting the brand and the clubs. Thousands of items are distributed annually to countries like Ukraine, Mongolia, Georgia, Estonia, and Latvia.
But Good360 does so much more than just deal with the merchandise of big game losers.
Good360 is a remarkable nonprofit organization dedicated to connecting companies with excess goods to charities in need, ensuring these products reach communities and individuals who can benefit from them. Their mission is to transform lives by providing hope, dignity, and a sense of purpose through the distribution of critically needed goods. Over the years, Good360 has made significant strides in various areas. For instance, their disaster recovery efforts have been instrumental in providing essential supplies to communities affected by natural disasters such as hurricanes, wildfires, and floods. By partnering with corporate entities, they deliver items like clothing, hygiene products, and building materials to help rebuild lives and communities.
During the COVID-19 pandemic, Good360 played a crucial role by distributing millions of personal protective equipment (PPE) items, cleaning supplies, and other essential goods to frontline workers and vulnerable populations.
Their commitment to supporting individuals experiencing homelessness and poverty is evident through their partnerships with various organizations, providing items such as clothing, bedding, and household goods to improve the quality of life for those in need.
Additionally, Good360 contributes to environmental sustainability by redirecting excess goods from landfills to those in need, reducing waste and promoting the responsible use of resources.
Good360’s efforts have made a significant difference in many lives, providing much-needed support and resources to communities across the globe. Their initiatives not only address immediate needs but also foster long-term recovery and sustainability. If you’re interested in learning more about their work or getting involved, visiting their website is a great place to start.
Learn more about Good360 on their website.