So, news to me, Blockbuster video has a website that has been up all these years even after the closed down. It’s pretty much just sat there……… until recently. A few days ago, the site was updated. If you go to blockbuster.com, you’ll get a full page of their logo with text under it that says, “We are working on rewinding your movie.” That’s the first new thing on the Blockbuster site in years!
There’s also a Blockbuster Twitter account where they’ve been posting goofy tweets like, “Our 2023 New Year’s resolution was to reopen Blockbuster. But it seemed like a lot of work. So we quit. Should we start going to the gym instead?”
Nobody’s explained what’s going on, but there’s a lot of speculation. Dish Network owns the rights to Blockbuster. The most probable theory is that they’re going to relaunch Blockbuster as a streaming service. Not that we need another one.
Here’s a marketing/ branding idea if they do. They could program it so that you can’t watch another movie on streaming unless you hit the “rewind” option on the one you’re viewing. Then you’d have to sit there until it got back to the beginning before you could go to the main menu. They could even make it so it sounds like a VCR when it happens.
New business idea: We’re going to come back as a bank and use VHS and DVDs as currency. Time to go visit your mom.
— Blockbuster (@blockbuster) March 15, 2023