Cheez It’s are getting into the gimmick game now. They’re releasing limited edition crackers that are made with cheese that they played rap music at in order to get it to age well. Follow?
They set cheese in front of speakers that were playing rap music. Then they used that cheese to make crackers.
There’s actually a study that a Swiss cheesemaker did where they found that attributes of famous hip-hop songs like tempo and sonic frequency enhanced the taste and smell of cheeses during the cheese-making process. Cheez It is calling the limited edition crackers “Cheez-It x Pandora Aged by Audio” You’ll be able to buy them at CheezItHQ.com on May 26 at 11 p.m. You’ll also be able to access the Aged by Audio mixtape, which features tracks used by Cheez-It cheesemakers to age cheese over a six-and-a-half month period. They have not released what those songs are yet.